Welcome to °1824

As Universal Music Group’s culture marketing & content strategy team, °1824 focuses on the connection of artists to fans in the 18-24 demographic. What does that realistically mean? Well, we do a lot.

🎥 Music videos, lyric videos, performance capture, motion graphics, photos

📱Social media strategy and content creation for artist and label channels

🤳Collaborations with influential creators

📢 Press conferences and tour publicity

🚀 Activations, experiences and superfan events

Tap into the music industry

We love building bridges into the music industry, particularly for young creatives. We’ve placed more than 200 of our part-time employees into full-time jobs within the music business.

This space is another way we’re here to help with early career insights and artist discovery, as well as sharing some work we’re reallllly proud of along the way.

Sign up for entry level job & internship postings, industry vocab, artist features and campaign breakdowns!